About Us
About All Ride Now:
We're an independent Trek partner store based in Midhurst, West Sussex, right on the edge of the South Downs. We've been helping riders find the right bike since 2009 — that's over 15 years of honest advice, proper setups and long-term relationships with the people who ride with us.
We're not a chain. We're not a warehouse.
We're a proper bike shop run by people who actually ride. Who we are All Ride Now was built around one idea: that buying a bike should feel like getting advice from a knowledgeable friend, not a transaction with a stranger.
Dan founded the shop in 2009 and has been riding Trek bikes on the South Downs ever since. When you call us, you speak to someone who knows the trails, knows the bikes, and will tell you honestly which one suits you — even if it's not the most expensive one. Our workshop is just a few doors down from the shop.
Every bike we sell is built and checked by our Trek-trained team before it leaves us. We set it up to your measurements, fit it properly, and make sure you're confident before you ride away.
Why riders choose us:
We've been trusted by multiple police forces, organisations and companies to supply and maintain their fleets for over 15 years. That kind of institutional trust doesn't come from selling on price — it comes from getting it right, consistently, year after year. We're also one of the few independent Trek dealers in the South East with deep knowledge of the local terrain. The South Downs is our backyard. We know which bikes handle the technical descents around Midhurst, which ones are best for the long gravel routes toward Chichester, and which e-bikes will handle the climbs without range anxiety.
Buying from us online:
Every bike we sell online is built and checked by our Trek-trained workshop before it leaves us. We offer free local delivery and collection, plus fast nationwide shipping across the UK.
If something isn't right, you speak to us directly — not a call centre, not a chatbot.
We also offer 0% finance across 1, 2 or 3 years, and we work with Cyclescheme, Bike2Work and Green Commute Initiative so you can spread the cost tax-efficiently if you're buying through your employer.
If you're not sure which bike is right for you, just ask. We answer every enquiry personally and we're happy to spend time getting it right before you commit to anything.
Come and see us We're open Tuesday to Saturday in Midhurst town centre. The South Downs is on our doorstep — if you want to try a bike on real terrain before you buy, we can arrange that too.
Call us on 01730 817563
or drop us an email at info@allridenow.co.uk
All Ride Now LLP
Registered Office address:
2nd Floor Nucleus House
2 Lower Mortlake Road
Richmond
TW9 2JA
Company Number : OC390393
